Potential customers for a dog training business are limited to the number of people who own dogs in your area, and marketing is a crucial part of letting them know about your services. As you develop a marketing plan, find ways to reach out to pet owners and partner with complementary businesses to widen your audience.
Partner With Vets
To reach out to dog owners who are serious about keeping their pets happy and healthy, create marketing partnerships with veterinarians in your area. Schedule visits with local vets to talk about your services; offer to allow them to advertise in your facilities if you can leave your brochures and marketing materials in their office. Consider creating special discounts for the clients of the vet's business, and ask her to offer a discount for your customers. A partnership can be valuable for both businesses, and you will have access to a built-in audience.
Referral Program
Word-of-mouth advertising can be invaluable for a dog training business; a personal recommendation is usually worth more than any advertisement. Involve your satisfied customers in your marketing plan by creating a referral program that offers a benefit to both the referring and new customers. Give each person four or five referral cards with their name on it and ask them to hand them out to their friends who might need dog training services.
Focus on Service
Dog training can span a wide range of services, from potty training to off-leash obedience. Choose your core services and use them as the focus of your marketing materials. Consider polling local dog owners to find out what training services they need most and tailor your message directly to meet the demand. Instead of using a generic "Dog Training" headline, write specific headlines, such as "Housebreaking Your Dog" or "Dog Leash-Training Classes." In doing so, you can attract attention and draw in customers who have specific training needs.
Direct Contact
One of the quickest ways to let dog owners know about your training services is to contact them directly. Gather a selection of business cards and small flyers and head out into town; each time you see a person walking a dog, introduce yourself and hand them a flyer and business card. Target places such as parks, dog parks and residential neighborhoods. If you have a dog training trick up your sleeve, pull it out to impress the dog owner; this is particularly effective if the dog is misbehaving and the owner is frustrated.
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